Haier HVAC Solutions held its 2023 Dealer Conference in Amsterdam, Netherlands for its European HVAC Partners. It was an exciting and informative event held over the 24th - 25th of November. With over 70 Partners from 24 different countries, it promised to be a special event. Alongside these attendees, we were lucky enough to welcome 20 representatives across various divisions from our headquarters in Qingdao!
All 130 guests enjoyed a boat ride along the IJ river to the EYE Film museum where the conference was being held. Steeped in film history, the EYE was a visually striking and highly professional location, a suitable match for the event, mirroring Haier’s ambitious vision for the future.
It was a real honour to have Haier Europe’s CEO Yannick Fierling attend this year’s proceedings, he engaged and enthused the audience in an insightful presentation into Haier’s history and demonstrated the journey of rapid growth Haier has continued to experience since its inception in 1984. His highlights included the growing importance of the HVAC division within the 32.5 billion Euro group.
Continuing from our ‘Forward Together, Grow Together’ theme, this year it was enriched further with the addition of “Infinite Possibilities”. The theme perfectly resonated with the various new launches introduced but most importantly it communicated the sheer possibilities that Haier can now offer due to the expansion of our portfolio enabling a true all-round solution offering. This belief and vision were held highly by our European General Manager Bob Cowlard who kicked off the proceedings with an engaging overview of all our achievements, the 5-year plan, and the upward trajectory of the HVAC business in Europe and he thanked guests and partners for their continued support and dedication to the Haier brand.
The success and the remarkable growth of our HVAC business in Spain was also shared as an example of what can be achieved with the right level of investment and direction at all levels. The success was attributed to investment in people, Zero Distance to customer, new channel and sales outlet openings and the exceptionally good summer. The now 65m Euro business is home to our new Barcelona Training Hub which welcomed over 2200 professionals from Spain and across Europe.
The product updates were a real highlight which went on to explain the direction and rationale behind the 2024 plan. Thanks to our Zero Distance ethos and approach Bob Cowlard underlined the fact that we were no longer only a player in the HVAC (Heating, Ventilation and Air Conditioning) industry but now moving forward into Energy making us a leading player in HVACE.